Tips on Writing a Menu, POS, RezkuPOS Systems

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How to write a menu

      A well written and visually appealing menu will drive business and increase sales. Following are some tips to creating your ultimate restaurant menu. Decide how much you should write. Does your restaurant need just one page or does it require multiple pages? Would you rather see one column or two? Either will create a clean look to build upon. Put daily specials on a separate menu, making it economical and simple to change. Keep it short, write descriptions that will appeal to the senses of your guests. Use words like savory, tangy, bursting with flavor, any word that describes your dish and ignites the senses. Your guests first eat with their eyes, so make it fun and descriptive with great photos to capture the best experience possible, again keeping it short and to the point. Most guests are not going to be excited about reading your novel on cooking. That's why they go to your restaurant, so you cook for them. 

     Design is important. Your menu should have a flow and be able to be read by everyone. Be careful of using overly fancy fonts and extreme designs. You want to make it easy to read. Understand who your customers are. What would they like to see on the menu? Are they mostly college students, professionals, or families? Knowing the demographics of your location will help provide guidance in writing your menu. Quick note, men and women tend to order along gender-based lines. For example, men tend to order hardy and filling meals whereas women tend to lean towards the lighter side. Make your menu appealing to both sides. 
     Pricing your items is a decision in itself. As for adding prices to the menu, you want customers to choose based off palate preference and dish description. Putting a price after the description will build impulse and make the price seem well worth it, or maybe not even important at that point. That's where you want to be. Meeting the need and appetite will keep them coming back. Also, drop the dollar sign, dollar signs push customers to choose cheaper choices. You do not want this to be the focus. 

     Remember that your menu is an extension of your brand. Make it pop! Spelling and grammar are important; make sure to have several eyes look it over before sending to print. Lastly, your restaurant is good at something specific, maybe it's a themed restaurant or a small breakfast cafe. Play to your strengths and highlight what people love about your restaurant. Listen to your customers and write down your ideas somewhere. Your menu will most likely evolve and change over time so make sure it's only getting better!! As always, we hope you found this helpful. For more great tips and services check out our blog or social media www.rezkupos.com