Teach your restaurant staff to sell, POS Systems near me

POS Systems make selling easier

Teaching your restaurant staff to sell

Restaurant sales are not like normal sales. In a restaurant your customers have already decided to eat and spend their money with you. So how does an owner/operator teach the staff to sell inside a restaurant, encouraging guests to "double down" and enjoy their night out. 

This is where the art of suggestive selling comes into play. Subtlety in suggestive selling is key. "Can I get you all something to drink?" versus "Can I start you off with a cocktail?" will plant images and thoughts that will shift the customer’s decision making. The word “drink" implies lots of different types of beverages. Whereas "cocktail" definitely refers to alcohol. Now, be sure not to suggest any specific alcoholic beverage until your customer tells you which type of alcoholic beverage they would like. 

The reason for this is if when you said cocktail your guest thought of a cold Long Island Iced Tea but you suggested a top shelf margarita. Well that's the opposite of what they were thinking and now you are just another walking ad trying to sell something the customer doesn’t want. 

A great restaurateur/server can suggest and lead their guests to items and orders they didn't even know they wanted, thus increasing each ticket a small amount, pushing towards the overall goal of up-selling. Using words like awesome or incredible doesn't do the job. You need to be more specific for today's highly skeptical consumer. Tender, sweet, and juicy are words that provoke a sensory reaction. Your guests will make more decisions based on impulse, thus taking price out of the equation. It's important to have a staff that understands this and teaching it to them will produce more sales on any given shift. Involve a professional if you can. 

Often, top sales people will consult for businesses in this way. They bring a keen insight that will motivate staff members to become and want more. This will be worth the investment when your staff is properly trained and equipped. Hiring the right employees is important to begin with and we will discuss this subject in more detail in other articles. We at Guest Innovations are supremely thankful to serve such an amazing industry. If you found this helpful, feel free to share this on your websites and social media.